A franchisee buys into a Painting franchise.
The franchisee pays the franchise a large sum of money to use the name of the company, and they pay monthly or yearly fees (or both) to be adverised, and to continue using the company name and logo.
A franchisee doesn't need to be a painter, and most often, the franchisee owner knows very little of the painting trade. Many of them have never even held a brush in their hand, and it is rare that you would actually find one on the job applying paints.
A franchisee's job is to dress nice and meet potential clients.
A franchisee does the networking, they negotiate contracts and land sales; they are advertisers and marketers.
To keep project costs and overhead costs low, they do not have employees who work for them;
franchisees subcontract all their work out; usually to college kids or illegal day laborers - licensed or not, insured or not.
Back when the painting franchise was first introduced, they were counting on you to accept their unbelievable low priced bid (and people did), often with contract in hand for you to sign while you were all excited about having a "crew" of "professionals" coming out to do the work at such a bargain price.
Painting franchises are now common, and you can hear their advertisements on the radio, or they will mail you a letter introducing themselves and their company.
They use words that are sweet to your ears;
"My services", "I have worked in your community for years", "career professional painters", "your painter for life", etc..
- and they offer all the same services that a real painter does.
Just so you know;
Painting franchises have no "professional painters" on their staff;
a professional painter would never work for a franchisee.
...and now the franchisee's are charging the same amount of money a REAL painter charges
- AND because you are familiar with their company name and their advertising strategy,
-And because you believe the LIE they are telling you...
Painting franchises are eagerly taking full advantage of the un-educated consumer, they are taking advantage of the hungry illegal day laborers, and they are in an industry they don't belong in - just to make a dollar, just to get some of that 10 billion dollar a year money pile.