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Fakes, Frauds & Phonies

Fakes, Frauds & Phonies

If money is involved, you can be sure that there will always be Fakes, Frauds and Phonies getting in on the action.

Take a look at the images above. Do you see anything you recognize? All of these images have something in common; they are all "knock offs" of the original.

Why do you suppose that anyone would do such a thing?

There is no catagory of merchandise, product, service, or food that is not included in this fraudulent way of making money. 

This is an IMMENSELY HUGE, BIG business rip-off.

It is the purposeful deception used to secure unfair or unlawful gain. It is the advertisement or sale of an IMITATION, a LIKENESS, or a COPY of something that is NOT what the seller claims it to be, and may often sell for less than what the REAL THING would cost.

It is with intent to WIN YOUR TRUST by using a RECOGNIZABLE brand or by using your trusting FAMILIARITY of something that is either POPULAR or IN DEMAND.


What does this have to do with the trade of painting you ask?

Buyer Beware!
The Fake Painting Company

Realizing that the painting market is a 10 billion dollar a year industry, advertisers and investors came up with the "Painting Franchise" sometime in the mid 1980's; so they could get their share of that big money pile, if not simply corner the market.

In the beginning, the painting franchise strategy of offering the consumer a cheaper priced paint job by subcontracting the work out to cheap unqualified labor, caused many real painters and painting contractors to go out of business; because the real professionals just couldn't compete with their low ball pricing.

franchisee buys into a Painting franchise.

The franchisee pays the franchise a large sum of money to use the name of the company, and they pay monthly or yearly fees (or both) to be adverised, and to continue using the company name and logo.

A franchisee doesn't need to be a painter, and most often, the franchisee owner knows very little of the painting trade. Many of them have never even held a brush in their hand, and it is rare that you would actually find one on the job applying paints.

A franchisee's job is to dress nice and meet potential clients.

A franchisee does the networking, they negotiate contracts and land sales; they are advertisers and marketers.

To keep project costs and overhead costs low, they do not have employees who work for them;

franchisees subcontract all their work out; usually to college kids or illegal day laborers - licensed or not, insured or not. 

Back when the painting franchise was first introduced, they were counting on you to accept their unbelievable low priced bid (and people did), often with contract in hand for you to sign while you were all excited about having a "crew" of "professionals" coming out to do the work at such a bargain price.

Painting franchises are now common, and you can hear their advertisements on the radio, or they will mail you a letter introducing themselves and their company.

They use words that are sweet to your ears;

"My services", "I have worked in your community for years", "career professional painters", "your painter for life", etc..

- and they offer all the same services that a real painter does.

Just so you know;

Painting franchises have no "professional painters" on their staff;

a professional painter would never work for a franchisee.

...and now the franchisee's are charging the same amount of money a REAL painter charges

- AND because you are familiar with their company name and their advertising strategy,

-And because you believe the LIE they are telling you...

Painting franchises are eagerly taking full advantage of the un-educated consumer, they are taking advantage of the hungry illegal day laborers, and they are in an industry they don't belong in - just to make a dollar, just to get some of that 10 billion dollar a year money pile.


The Painting Franchise

Painting Contractors are not all alike, and they are not all selling the same thing.

•  None of them are a choice that any "educated consumer" would make.
•  None of them are "certified" pro.
•  None of them are "multi star".
•  None of them employ professional painters.
They are franchises. They advertise a service, land the work, then sub contract everything out to the lowest bidder.

They are not the ones who will be doing the work - but they are the ones who will get your money.

...and the people these franchises find to do the work could care less if it's done the right way because they are so underpaid.

...And now

Due to the economy, many other so called "painting contractors" are magically popping up all over the place; doing the same thing;

They advertising a professional service, then sub contract the work out - to cheap -  illegal - and unqualified day laborers.